Industry: Technology
Deliverables:
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A/B Testing
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E-Commerce Marketing
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Product marketing
During this internship, I launched 2 A/B tests across the Google Store e-commerce website that went live to millions of users and achieved 4-9% increases in engagement and conversion rates.
The Results
A/B Test #1: Does adding a video headline improve engagement and conversion?
Original
(Control)
Recommendation
(Test)
Results
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Test achieved 4% higher total conversion than Control
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Test achieved 9% higher desktop conversion than Control
​
A/B Test #2: Does increasing or eliminating the timer on a carousel improve engagement and conversion?
Original
Variations
​
Slower Time (Version A)
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Static (Version B)
​
Results
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Version A achieved 4% higher conversion than Control
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Version B achieved 5% higher conversion than Control
​
Original (Control)
​
Final Presentation